I have been in the market for cruelty-free fragrance, and boy is it hard to find! Thankfully, Ulta has a few in stock that don’t break the bank, so I’ve been able to try them.
Love and Toast is a Margot Elena company whose tagline is “Natural not Neutral.” Aside from that, I can’t really tell much about its mission or natural policy because the site is a little sparse. But the packaging for the fragrance states that it’s cruelty free, so that’s all I need to know.
The company makes several varieties of fragrances, but the only ones available at Ulta are the rollerball perfumes. Which is great for me–I love the convenience of carrying a rollerball in my purse. And, because I tend to have no fewer than 25 fragrances in my drawer at all times, I like that it’s a small amount–then I don’t feel so bad when it goes stale before I’ve used it all up. (I am not the poster child for commitment.) Anyway, I tried the Candied Citron Roller Perfume, and I love it. The scent is really nice–sweet and citrusy as you might imagine–and not at all overpowering. My one gripe, which I have about lots of perfumes BTW, is that the fragrance doesn’t seem to last long enough. It’s not like I’m sitting there smelling my wrist every half hour and taking notes, but after a few hours I’ll think “Hmm, that really doesn’t smell at all anymore.” But, again, that’s the beauty of having it in my purse. I just reapply. And because it’s not knock-you-over strong, I don’t worry about people noticing.