EcoTools makes great cruelty-free cosmetic brushes, bath tools (like the EcoPouf, a recycled bath pouf) and hair brushes (like this Ultimate Air Dryer brush that I just added to my shopping cart). It also makes false eyelashes with lash glue that is “paraben free, phthalate free, latex free, formaldehyde free, cruelty free, and never tested on animals!” In addition to being cruelty free, the company uses sustainable plants like bamboo (for brush handles) and recycled materials like aluminum. The packaging contains recycled content and is recyclable and (in some cases) reusable.
I’ve bought several of EcoTool’s cosmetic brushes over the past year (from Ulta) and have been impressed with the quality and price. My favorite set is the Starter Set, which includes concealer, blush, angled eyeliner, and eye shading brushes and an eyelash/eyebrow groomer tool. I think this is the best bang for your buck because the blush brush can double as a powder brush, so you can do basically everything with this set.